T-Shirts Help Brand Revival

"Was that Kim Kardashian in a Boone’s Farm T-shirt? Yes, it was. The socialite and reality show star is just one of many trendsetters to sport a T-shirt touting the quirky brand. Boone’s Farm, the fruit-flavored, inexpensive wine launched in the 1960s, is in the midst of a revival. Three years ago it launched its “Bring Boone’s Back” marketing effort. The goal was to make the brand relevant among influencers. Its marketing tool of choice: T-shirts. Style-conscious celebrities, deejays and members of the press were seeded with a high-end logoed shirt, which is also available at upscale retailers like Saks Fifth Avenue. “The branded Boone’s Farm T-shirts are an effective marketing tool because they serve as walking billboards for our brand,” says Kammy Dosanjh Chahal, assistant marketing manager of E&J Gallo Winery, which owns Boone’s. “Simply using posters and serving product is great, but that’s easily ignored by consumers.” Looking to broaden its tongue-in-cheek outreach, the brand partnered with the ’80s-inspired Tony-award-winning Broadway musical Rock of Ages. As a sponsor, Boone’s was integrated into pre- and post-show activities. Boone’s Farm also struck a sponsorship deal with the 2009 Air Guitar Championship. The tour traveled throughout U.S. cities in search of the person who can “rock out the hardest on an invisible guitar.” Samplers clad in hot-pink Boone’s Farm shirts handed out drink cards promoting Boone’s Farm and its newest flavor, Sunshine Pink. The “Boone’s Farm Girls” also swept balloons, confetti and other debris from the stage in-between acts. Contestants received the shirts as well as samples of the product, which they were seen chugging on stage, backstage and on the tour bus. “The presence of the samplers moving through the crowd in bright pink T-shirts was impossible to ignore, and it helped to have the hosts, a focal point of every show, wear the shirts as well,” says Chahal. “Air guitar talent wore the T-shirts on TV appearances, which extended the Boone’s Farm presence. It created a common theme and made our presence and co-branding undeniable.” -Article By Kenneth Hein  So what are some Kreative ways that your business could use t-shirts? Recently KPINC.co has provided t-shirts as uniforms for Pre-Shools, Restaurants, Youth Groups and many others looking for a way to promote their brand indebty.  Custom printed apparel can be a Kreative and cost effective way to get your companies name and message out to the masses. A well placed, perfectly timed marketing campaign utilizing custom printed apparel can create buzz, stir up conversation and even help increase sales. Their are several options to choose from when deciding how you will utilize custom printed t-shirts. I will highlight a few below in no particular order. #1. Custom Screen Print is the most commonly used form of custom printed t-shirts.  -The advantages Using this method is that when placing a larger order your cost per/piece is genuinely affordable and will even allow for the possibility making a profit if you plan to resell the product.  -Basics Printing can be done a variety of material and color options with rare exception. Each separate color requires a separate screen (thus the name screen print). The more colors in your design, the more screens. Most decorators will charge an additional set-up fee per screen. Low minimum quantities and a variety of options allow for a cost effective and Kreative way to help promote your brand. -Art When choosing this method your art must be provided in what is an .Eps (or Vector Art) file format. It is important to discuss with you Kreative Consultant as re creating certain art files may incur additional art charges. #2 Dye Sublmation a printing process that uses heat to transfer dye onto medium materials such as a plastic card, paper, or fabric. The sublimation name is applied because the dye transitions between the solid and gas states without going through a liquid stage. Many consumer and professional dye-sublimation printers are designed and used for producing photographic prints. -Basics Printing is limited to certain types of non-cotton material. Light colored (typically white) garments are also preferably when choosing this method however an experienced decorate can offer Kreative solutions that will enable you to reach your desired look. The minimum quanitu order for this process is usually high and is something that should be discussed prior to choosing this method.

#3 Direct To Garment (DTG)

a process of printing on textiles and garments using specialized or modified inkjet technology. The two key requirements of a DTG printer are a transport mechanism for the garment and specialty inks (inkjet textile inks) that are applied to the textile directly and are absorbed by the fibers.

-Basics

As with Dye Sublimaton, Light Colroed garments are preferable, however, in teh case DTG the materail must be 100% coton for best overal image. Extreamly low miniumums make this a Kreative way to showcase your special event or even tell that special somone how you feel on valetines day. 

 

-Art

With DTG a high quality .Jpg or .Pdf file is uslayy acceptable. One advantage that DTG provides is that you are not limited to teh number of colors your graphic can have however, the images will never be as crisp as when you choose screen printing or dye sublimation.